Ad Conversion Tracking for Fashion Brand | Case Study

PROJECT DETAILS

E-Commerce Development

Jan 2022 - May 2022

Less than $10,000

"Their open communication and transparency were impressive."

PROJECT SUMMARY

See how MOBIKASA improved ad conversion tracking for a fashion brand, resolving Facebook account issues and ensuring accurate performance monitoring.

PROJECT FEEDBACK

Thanks to MOBIKASA's efforts, the client observed an increase in their triggered events on Facebook. The team also set up advanced matching filters that improved the client's conversions. Throughout the engagement, the team was professional, communicative, and quick in responding to concerns.

The Client

Please describe your company and your position there.

I am the Head of Digital for a fashion brand in NYC.

The Challenge

For what projects/services did your company hire MOBIKASA, and what were your goals?

We needed to connect Facebook CAPI to better track pixel events due to the impact of the ios 14 changes. We brought Mobikasa on to help us implement a more thorough way of tracking conversions from our ads.

Elizabeth Ralph

Head of Digital, Thistle and Spire

Consumer Products

Manhattan, New York

CLIENT RATING

5.0Overall Score

Quality:

5.0

Schedule:

5.0

Cost:

5.0

Would Refer:

5.0

The Approach

How did you select this vendor and what were the deciding factors?

Communication, turnaround time and pricing.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a kick-off call and Mobikasa worked quickly to gain access to our accounts and worked with us on finding the root of the issues we were facing. From there they built out our event triggers in Google Tag Manager and continued to update us and monitor our accounts to ensure things were working correctly.

How many people from the vendor's team worked with you, and what were their positions?

There were about 4 individuals who worked with my on this project.

The Outcome

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We saw an increase in our triggered events on Facebook and the advanced matching they set up has helped improve our conversion tracking.

Describe their project management style, including communication tools and timeliness.

Great communication, the project took a bit longer than anticipated but were faced a lot of roadblocks along the way that were beyond Mobikasa's control.

What did you find most impressive or unique about this company?

Their open communication and transparency were impressive. They were willing to get on a call with us anytime we needed clarification or updates.

Are there any areas for improvement or something they could have done differently?

Realistic timelines, our project did take longer than expected and we met with the entire team for our first call but then I was only in contact from Mohtashim after. Meeting every so often with the team as a whole would have been nice but we still appreciate their hard work.