phone
+1-646-880-4504

Revolutionizing E-commerce for Randolph with a Custom Shopify 2.0 Solution

homebaner

Comparison Period -

June - November (2023)

  • Revenue - 17%
  • Search Conversion Rate - 31%
  • AOV - 7%
  • Returning Customer Rate - 14%
  • Total Orders - 10%

Randolph Sunglasses | Luxury Goods - Eyewear

From its roots as a family-owned enterprise founded by Polish immigrants in 1973, Randolph has established itself as a global leader in high-quality eyewear, celebrated for its handcrafted durability and American-made authenticity.

View Live Website
Challenges

  • Limited Innovation and Scalability

    Randolph's outdated Shopify setup, reliant on a page builder, stifled customer engagement and innovation. The restricted capabilities limited their scalability, hindered the introduction of new features, and prevented efficient utilization of Shopify's latest tools, ultimately affecting growth and efficiency.

  • Balancing Design and Performance

    Maintaining a luxury brand aesthetic while ensuring a high-performing, user-friendly design was challenging, negatively impacting user experience and conversion rates, which in turn affected overall revenue and customer loyalty.

  • Accessibility Gaps

    Ensuring the website met ADA and WCAG standards was essential for inclusivity; non-compliance could lead to legal challenges and alienate potential customers, negatively impacting the brand's reputation and reach.

  • Inaccurate Data Tracking

    Inaccurate data tracking hindered the ability to make informed decisions and drive continuous improvements, limiting the potential to increase sales, enhance user experience, and drive business growth.

i
Solutions

  • Platform Transition

    Migrated from Shogun to a customized Shopify 2.0 platform, significantly improving site responsiveness and operational flexibility, which supported increased traffic and sales.

  • Design Enhancement

    Redesigned the website to balance luxury aesthetics with high performance, ensuring a seamless and engaging user experience that reinforced Randolph’s luxury brand image and improved user satisfaction.

i

  • Accessibility Compliance

    Regularly monitored and updated the website to comply with ADA and WCAG accessibility standards, ensuring broader reach and improved user experience for all customers.

  • Data Accuracy

    Identified GA4 issues to ensure accurate data collection, enabling precise optimization efforts, informed decision-making, and effective CRO strategies.

i

Comparison Period -

June - November (2023)

  • Revenue - 17%
  • Search Conversion Rate - 31%
  • AOV - 7%
  • Returning Customer Rate - 14%
  • Total Orders - 10%