PERFUMANIA

We migrated Perfumania to Shopify 2.0, streamlining the backend and enhancing the site with modern functionality. While the design remained unchanged, development efforts focused on improving speed, structure, and usability. This included mobile-first responsiveness, improved navigation architecture, and a better technical foundation for growth.

We took full responsibility for Perfumania’s accessibility needs. Ensuring full compliance with ADA standards and WCAG 2.2, we implemented an API-based approach to integrate third-party tools in an accessible way. This guaranteed a seamless browsing experience for all users, including those with disabilities, mitigating potential legal issues and aligning with accessibility regulations.

Perfumania’s organic traffic was underperforming due to issues like keyword cannibalization and poor on-page optimization. We revamped the content strategy, optimizing key pages and adding fresh content to improve SEO. The results? Increased visibility, better targeting of niche audiences, and a noticeable SEO score boost.

As part of our ongoing Conversion Rate Optimization (CRO) efforts, we continuously refine the entire user journey to maximize conversions. This includes optimizing page load speed (cutting it down from over 4 seconds to under 2 seconds), simplifying the checkout process, and enhancing key elements like search functionality and calls-to-action (CTAs). Additionally, we integrated a unified loyalty program that incentivizes both online and offline purchases. Through continuous tracking, A/B testing, and real-time feedback on UX/UI changes, we ensure every decision is data-driven and designed to improve conversion rates.

We implemented key advanced Shopify features like:

• Gift with Purchase: Custom scripts to offer gifts with certain purchases, boosting upsell and cross-sell opportunities.
  
  
• Discount Codes: Enabling the use of multiple discount codes in one transaction for a more flexible shopping experience.
  
  
• Product Recommendations: Using algorithm-based recommendations to enhance product discovery.
  
  
• Fraud Detection Automation: Automated alerts to flag potential fraudulent orders, enhancing security and service.
  

We optimized data tracking by correctly setting up GA4 and GTM, allowing Perfumania to gain actionable insights into customer behavior, traffic, and conversion funnels. This enables continuous optimization based on real-time data.

Our work didn’t stop at launch. We provide ongoing support, maintenance, and regular audits, ensuring the site remains optimized for performance, security, and market trends.